Winter is cozy, but your hair might disagree. Dry ends, dullness, static, and breakage show up way more often as the weather gets colder. Let’s talk about why this happens—and what you can do about it. ⸻ Why Does This Happen? Cold air outside + heated air inside = major moisture loss. Your hair is made up of about 97% moisture and 3% keratin. Anytime your hair goes through change—chemical or environmental—the very first thing it loses is moisture. ⸻ The Fix • Use a hydrating