Protein and Moisture : What your hair actually needs

You’re looking for a new shampoo and conditioner. You walk into the store and suddenly you’re surrounded by hundreds of options. Bottles promising repair, strength, bond building, hydration—it’s honestly overwhelming.

So how do you know what will actually help your hair instead of hurting it? Let’s break down the ingredients that matter most : protein vs. moisture.

Protein Isn’t Always the Hero

Have you ever picked up a product that proudly claims “bond-building” or “keratin-infused”? It sounds amazing—and sometimes it is—but that dose not always mean your hair needs it.

Hair is made up of about 97% water and 3% keratin, which is a type of protein. Because of this, many people assume that adding more protein will automatically make hair stronger and healthier. In reality, most hair types need moisture far more often than protein.

Protein can be incredibly beneficial when used correctly and in small doses. It helps strengthen the hair and temporarily fills in weak or damaged areas. But when protein is overused, it can have the opposite effect—leading to dryness, stiffness, breakage, and increased damage.

The key takeaway? Protein is powerful, use it in moderation.

So How Do You Tell the Difference?

Understanding whether a product is protein-based or moisture-based starts with reading the ingredient list.

Common Protein Ingredients to Look For:

• Keratin

• Hydrolyzed keratin

• Silk protein

• Wheat protein

• Rice protein

• Collagen

• Amino acids

If these ingredients are listed near the top of the label, the product is likely protein-heavy. Protein is great in small doses for those dealing with damage caused by coloring services and or environmental stressors.

Moisture-Based Ingredients Include:

• Aloe vera

• Glycerin

• Shea butter

• Rosemary Oil

• Argan oil

• Jojoba oil

• Almond Oil 

Moisture-focused products help soften the hair, improve elasticity, and restore hydration—things most hair types need consistently. Moisture based products are okay to use at all times.

I recommend using a moisture based shampoo and conditioner as your main washes throughout the week. Then, adding in a protein shampoo or conditioner every 3-4 washes. Keep in mind that protein and moisture are also present in your leave in products. Not just your shampoo and conditioner.

Finding the Right Balance

Healthy hair thrives on balance. Protein strengthens, moisture hydrates. Too much of either can throw your hair off, but when used intentionally, they work together beautifully.

If your hair is chemically treated, bleached, or severely damaged, small doses of protein can help. But for everyday washing and conditioning, moisture should be your foundation.

When in doubt, listen to your hair. It will always tell you what it needs—you just have to know how to read the signs.

Until next time!

Your favorite crunchy cosmetologist,

Lane